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The Essentials of Marketing - 2018 Kit
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"The Essentials of Marketing - 2018 Kit"

Download this kit to learn everything you need to know about Marketing.

The Essentials of Marketing – 2018 Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your Marketing related decisions.

The following kit contents will help you get the most out of your Marketing research:

  • Battle of the Sales Strategies: ABM vs Traditional Sales
  • The Account-Based Marketing Playbook
  • One and (Not) Done: Leveraging Customer Data to Address the One-Time Buyer Problem

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