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Research Report: How Agencies Approach Account-Based Marketing
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"Research Report: How Agencies Approach Account-Based Marketing"
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2017 Research on ABM Strategies for Marketing Agencies and Clients

“More than 60% of B2B marketers surveyed said they plan to implement an ABM program within the next year.” - Sirius Decisions

Chances are that your agency and at least a few of your clients could benefit from account-based marketing strategies. We gathered insights from 150+ agencies about:

  • The sweet spot for account-based marketing tactics
  • Real tips agencies can use to get started
  • How marketing automation makes ABM more successful

What is Account-Based Marketing?
Account-based marketing is a B2B marketing strategy in which an organization compiles key contact data on a clearly defined set of prospects and communicates with individual prospect accounts as markets of one, targeting them in a personalized way.


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