The impact of social marketing on today’s automotive ecosystem
Social media represents an important marketing frontier for the automotive industry. Ninety-four percent of millennial car buyers—the industry’s largest and fastest-growing demographic—gather information online, and 38 percent of consumers say they will consult social media in making their next car purchase. Based on these facts, senior marketers recognize social’s capacity to deliver actionable, real-time insights that can help drive overall marketing effectiveness.
This report contains a number of valuable and actionable insights, including:
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