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The eCommerce Guide to CAC, LTV, and Click-to-Purchase Rates on Mobile
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"The eCommerce Guide to CAC, LTV, and Click-to-Purchase Rates on Mobile"
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Whether it's CAC, LTV, or click-to-purchase rates, this paper walks the modern eCommerce marketer through the steps they can take to decrease spend and increase revenue on mobile.

In this White Paper you'll learn:

  • The Mobile eCommerce reality of 2017
  • What is important to measure?
  • Mobile web vs. App: how to leverage both for eCommerce growth
  • User acquisition: driving new installs at less than 5 cents CPI 
  • How can you increase your click-to-purchase on emails?
  • User experience, better experience = more conversions 


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