"The Commerce Marketer's Guide to Turning Shoppers Into Buyers"
This guide is for marketers responsible for their company's site that sells products or services online.
From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Explore the tools you need to recover lost revenue with relevant personalized marketing and keep customers coming back again and again.
This guide outlines:
The three common stages of today’s buying journey
Solutions for smoothing the path to purchase
How to earn a coveted spot as one of your customers’ go-to shopping destinations