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The Advocate Marketing Playbook
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"The Advocate Marketing Playbook"
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Your blueprint for advocate marketing success.

The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint from which to build and manage a successful advocate marketing program. It’s a detailed “how-to” guide based on proven best practices, broken up into five chapters:

  • Part 1: Your introduction to advocate marketing
  • Part 2: Laying the foundation for a world-class advocate marketing program
  • Part 3: From planning to identifying and onboarding advocates
  • Part 4: Engaging and rewarding your advocates
  • Part 5: Tracking and analyzing the results of your advocate marketing program


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