Over 25% of sales cycles take 7 months or longer to close (Harvard University).
That’s why it’s important for marketers and salespeople alike to start thinking about the health of their sales cycle — because the longer your sales cycle, the longer it takes to bring in revenue. Fortunately, tools like marketing automation can automate many of the marketing and sales tasks that slow your teams down. And with more time on their hands, marketing can focus on sourcing and nurturing the right leads, and sales can concentrate on closing deals. This white paper will cover all of the ways that marketing automation can help accelerate your pipeline, including:
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