Research Library

The #1 Resource for Free Research, White Papers, Reports, Case Studies, Magazines, and eBooks.

Introducing CPR: Cost-Per-Revenue O2O Performance Marketing Platform
Request Your Free Presentation Now:

"Introducing CPR: Cost-Per-Revenue O2O Performance Marketing Platform"

Advertise on the best websites & apps, and only pay for in-store sales.

Empyr is a breakthrough online to offline (O2O) marketing platform that allows brands and marketers to buy revenue instead of ads. Until now, brands with a physical location that wanted to advertise digitally, would invest in cost per click (CPC) or cost per impression (CPM) advertising. The problem is, CPC/CPM can’t tell you your true ROI, because it can’t tell you which clicks result in in-store sales. Empyr has solved this aspect of O2O attribution with its Cost Per Revenue (CPR™) approach. Marketers get impressions and clicks for free, paying only for revenue generated from in-store sales.

Offered Free by: Empyr
See All Resources from: Empyr


Recommended for Professionals Like You: