Insights on Driving Top Level Metrics through Employee Advocacy from Expert Marketing and Communications Professionals
Read this eBook to learn the 3 critical areas to measure in order to demonstrate the impact of employee advocacy on key business outcomes.
Many marketing and communications professionals understand the potential of employee advocacy to drive key business results. It's easy to envision the impact that empowering employees to share the company story on social can have, such as increasing in brand visibility or creating pipeline through social selling.
However, many marketers struggle to effectively identify and measure the key metrics for understanding the impact of employee advocacy programs. This leads to a lack of clarity, from program conception to execution, and prevents marketers from either achieving results that matter or demonstrating the top level impact of those results.
This concise read shows you what to measure and how to measure it. Download to learn these keys to envisioning, executing, and growing a successful employee advocacy program that drives the most important metrics in your organization.
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