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CMO's Guide to Next Gen Brand Building
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"CMO's Guide to Next Gen Brand Building"
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You don't control your brand anymore. Your customers do.

89% of marketers say they expect to compete primarily on the customer experience by the year 2016. (Gartner)

Whether you like it or not, a new version of your brand is emerging on the social web – one you may not even be aware exists. It’s being shaped by online reviews, peer referrals, conversations on social networks and word of mouth marketing generated by your socially connected customers. What are they saying about you? That’s where you come in. It’s time for marketing leaders to build customer-obsessed companies that consistently provide a delightful customer experience.

Download The CMO’s Guide To Next Gen Brand Building to gain insight into:

  • Building your brand in the age of advocacy
  • Cultivating a customer-obsessed company culture
  • Implementing an advocate marketing strategy
  • And much more!


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