To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.
With the exclusive “2016 Email Marketing Metrics Benchmark Study,” this key industry data – and much more – is at your fingertips. Discover how you measure up across 25 open, click-through, list churn and mobile metrics, plus get insights on using this data and related best practices to improve your email program.
Offered Free by: IBM Marketing Cloud
See All Resources from: IBM Marketing Cloud